RareKind x Fast & Furious
We worked alongside Earn Media on project for Universal Pictures latest Fast & Furious film,
RareKind curated and managed 6 artists with a mix of styles, graffiti, illustration and typography to produce bespoke artwork based on the film to push pre-order ticket sales.
Upon receipt of ordering of pre order tickets, the customer received a digital art package containing all the artwork, some markets produced printed versions.
The projects aim was to be innovative and smash engagement levels which was achieved in a big way having 52 markets take on the campaign over 37 languages. All territories took part using images online and some cinemas put on exhibitions in their foyers.
RareKind x Clearleft
We had the pleasure of heading back to Brighton where David opened the RareKind Gallery to produce a mural on an old clients rooftop at their new offices. Pref and Gary, friends of RareKind, have been teaming up on walls and prints for a couple years now so we thought it was a perfect opportunity to get them to produce a wall for Clearleft. Glad we did! ? Answer Photos kindly supplied by James Gilyead. Check the time-lapse video below also. Enjoy!