Factory Estate.

Project

RareKind was commissioned by Notting Hill Genesis to transform two large blank façades at Factory Quarter, Acton, into vibrant public artworks that would strengthen the identity of the development and create a greater sense of place.

Located on prominent elevations overlooking the estate, the murals were designed to introduce colour, character and visual interest while celebrating the relationship between people, nature and community. The project formed part of a wider placemaking strategy aimed at creating a more engaging environment for residents and visitors.

Process

Working alongside residents, project stakeholders and the wider design team, we delivered a programme of consultation and engagement sessions to identify plants and flowers already found across the estate. These species became the foundation of the artwork, ensuring the final designs reflected the local environment and the people who use the space.

The murals combine botanical imagery with a visual language that runs throughout David Samuel’s practice. Abstract squares and circles are layered throughout each composition, representing people, places and connections. A continuous yellow line weaves through the artworks, linking the different elements together and reinforcing themes of community, movement and belonging.

Wall A measures 11 x 6 metres and is positioned approximately 7 metres above ground level, while Wall B measures 12 x 9 metres and sits 4 metres above ground level. Both murals were hand-painted over a ten-day installation period by a team of four artists using powered access equipment.

Outcome

The completed murals have transformed two previously blank elevations into colourful landmarks that contribute to the identity of Factory Quarter. Visible from across the estate, the artworks create moments of discovery, encourage visual connection between different parts of the development and provide a lasting reflection of the landscape and community that inspired them.

By combining resident input with a strong artistic vision, the project delivers more than decoration; it creates a sense of ownership, belonging and place while celebrating the importance of nature within the urban environment.

Photography by Declan Driver