Bush Industrial Estate – Telsar

Project

Telsar invited RareKind to transform a 65-metre-long wall at their two-unit property on Standard Road, North Acton. The wall, which lines their private car park, was previously overlooked and underused. The brief was to create a bold, energetic mural that would elevate the space, align with Telsar’s branding, and reflect David Samuel’s signature abstract style.

Process

David led the creative direction, designing a mural using flowing interlocking forms, visual glitches, and sliced shadows—hallmarks of his personal visual language. The palette was developed to complement Telsar’s brand colours, with a distinctive yellow used throughout as both an accent and a bridge to David’s wider body of work. Painted on-site over 8 days by David and his team, the wall received two full coats of durable exterior satin paint to ensure long-term impact.

Outcome

The finished mural transformed the once dull and nondescript boundary wall into a vibrant landmark. It added a new sense of energy and identity to the site, turning a purely functional space into a visually engaging asset. The project not only uplifted the car park but also strengthened Telsar’s presence in the area, leaving a lasting impression on visitors and passersby.

Photography by Declan Driver