We’re RareKind, a London-based art and design studio specialising in murals, signage, and installations that transform environments. We work with architects, property developers, brands, and cultural institutions to enhance residential, commercial, and public spaces through creativity.

Park Royal Works

Project

Mileway Group wanted to enhance the visual appeal of their east-facing wall at Park Royal Works, a prominent site in North West London. The brief was to create a distinctive and meaningful artwork that would reflect the local context and signal investment in the creative regeneration of the area.

Process

David Samuel, founder of RareKind, designed and executed a bespoke mural featuring a 5-meter diameter floating circle with a shadow effect. The design draws inspiration from Park Royal’s circular economy—symbolising reuse, regeneration, and flow. The circle also reflects ideas of unity and continuity, resonating with the area’s industrial past and its evolving creative future.

Outcome

The mural transformed a blank wall into a bold visual statement and public artwork. It now stands as a striking landmark within the Park Royal district, celebrating the area’s values of innovation, sustainability, and community.

Park Royal Works
Park Royal Works
Park Royal Works
Park Royal Works
Park Royal Works
Park Royal Works
Park Royal Works