Excelsior Studios

Project

Excelsior Studios, an industrial estate in North Acton housing various creative businesses, aimed to improve wayfinding and inject artistic flair into the premises through bespoke murals and hand-painted signage.

Process

As a tenant and local creative agency, RareKind leveraged their intimate knowledge of the community to design and execute custom murals and signage for several studios. Each piece was crafted to reflect the unique identity of the respective businesses while maintaining a cohesive aesthetic throughout the estate.

Outcome

The tailored artworks have enhanced the visual coherence of Excelsior Studios, improved navigation within the estate, and fostered a sense of community among tenants, all while showcasing the area’s creative spirit.