Ace Hotel

Project

Ace Hotel needed a team to oversee and deliver a large-scale art and signage rollout for its 260-room hotel in Shoreditch, London. The challenge was to create something bespoke and locally resonant at scale.

Process

RareKind collaborated closely with the Ace Hotel Atelier Team to ensure that all creative elements aligned with the brand’s ethos and the local context. We managed the entire installation process—from curating custom artworks for each room to designing and painting wayfinding signage and murals throughout the hallways and shared spaces. Every element was created by hand, ensuring uniqueness across the site.

Outcome

Ace Hotel’s interiors became a living gallery, offering guests a tactile and authentic art experience. The hotel set a new bar for hospitality design in East London, with RareKind’s work becoming central to its identity and guest experience.