We are the RareKind London Creative Agency.
We produce art based projects for brands and businesses.

We collaborated with Gary Stranger to produce illustrations and digital animations in his unique letter style for the BT Security social media campaign.

We have been lucky enough to collaborate with Universal Pictures on an ongoing basis for box office smash hit movies including Fast and Furious, Jurassic World, Secret Life of Pets and James Bond.
For each project, we work closely with the team at Universal to develop creative concepts that capture the movie’s theme and that can roll out globally.
We then curate and manage artists to create work across a mix of styles; graffiti, illustration, digital, portrait and typography. We then produce exclusive content that is used as a reward for customers who pre-order tickets.

Working alongside a great team at Creative Drive we curated artists to take part in an awareness campaign for Centrepoint, a charity for homeless teenagers in London. A great set of artists took part along side a squad from RareKind who produced the stencil paintings.

We had the privilege of painting a large scale mural for the entrance of Excelsior Studios in West London.
The mural was designed and hand painted by RareKind founder, David Samuel

We have been lucky enough to collaborate with Universal Pictures on an ongoing basis for box office smash hit movies including Fast and Furious, Jurassic World, Secret Life of Pets and James Bond.
For each project, we work closely with the team at Universal to develop creative concepts that capture the movie’s theme and that can roll out globally.
We then curate and manage artists to create work across a mix of styles; graffiti, illustration, digital, portrait and typography. We then produce exclusive content that is used as a reward for customers who pre-order tickets.

Iconic Offices
We have worked with Ireland’s leading co-working business Iconic Offices on a number of their buildings and we’re pleased to say that no two jobs have been the same thanks to the amazing range of architectural and interior styles they offer.
For Iconic’s largest building The Masonry in Dublin, we were commissioned to create and produce the branding for both the office space and the cafe as well as building an exclusively Irish Team of artists to produce work large scale artworks and way-finding throughout the 70,000sq and 6 floors.

We also overhauled their 6 story shared office building The Greenway in central Dublin, creating branding for their in-house café and colour coordinated large scale murals, artworks and way-finding throughout the offices.

For Iconic’s Wellness certified workspace The Lennox building we had fun working across a broad range of spaces and surfaces that saw us create floor artwork, external signage onto the building’s façade, beautiful large scale murals onto concrete as well as curating and installing original framed artworks by influential young Irish artists through the building’s 4 floors.

For some of Iconic’s smaller period properties we have curated and installed original framed artworks for communal and meeting room areas.

Working alongside office interiors firm Thirdway, we commissioned Will Vibes to create his own beautiful photorealistic montage explaining the Fairtrade ethos and beliefs.

We have been lucky enough to collaborate with Universal Pictures on an ongoing basis for box office smash hit movies including Fast and Furious, Jurassic World, Secret Life of Pets and James Bond.
For each project, we work closely with the team at Universal to develop creative concepts that capture the movie’s theme and that can roll out globally.
We then curate and manage artists to create work across a mix of styles; graffiti, illustration, digital, portrait and typography. We then produce exclusive content that is used as a reward for customers who pre-order tickets.

In late Summer ’17 we were asked by Joe McGinley and his team to come over to create artworks and way-finding though-out their new 6 story shared office building in St Stephens Sq. central Dublin.
We produced branding for the building named The Greenway along with branding for the Vandal Cafe situated on the ground floor.
Each floor in the building was given it’s own colour way which went though the floor appearing in the artworks. Hand painted way-finding flows though the whole building including the stairwells. We brought the full team as well as Pref who produced a piece in his unique style, 1 word forst floor, 2 words second, 3 words third etc. we also had Irish graffiti artist Omin to join us.
Great Project!
There are loads of images, you can click the grid top right to see images smaller.

We worked alongside Earn Media on project for Universal Pictures latest Fast & Furious film,
F&F 8.
RareKind curated and managed 6 artists with a mix of styles, graffiti, illustration and typography to produce bespoke artwork based on the film to push pre-order ticket sales.
Upon receipt of ordering of pre order tickets, the customer received a digital art package containing all the artwork, some markets produced printed versions.
The projects aim was to be innovative and smash engagement levels which was achieved in a big way having 52 markets take on the campaign over 37 languages. All territories took part using images online and some cinemas put on exhibitions in their foyers.

We had the pleasure of heading back to Brighton; home to the original RareKind Gallery; to produce a rooftop mural for the offices of Clearleft. We commissioned a collaboration between two hugely talented artists for the job, Gary Stranger and Pref and the results have seen the piece becoming a well loved landmark in Brighton. ? Answer Photos kindly supplied by James Gilyead. Check the time-lapse video below also. Enjoy!    

We were asked by the boutique second hand company TRAID to produce a series of hand painted signage to highlight the global environmental impact of the fashion industry.
Hand painted signage featured on various surfaces in store and on windows across 13 of their stores across London.
We also produced large wooden signs to feature behind the store counters.

An on-pack promotional campaign brought Naked and RareKind London together, when we were asked to produce a large-scale mural painting using spray paint showcasing the ‘juiciness’ of Naked!
The artwork we produced was then used in a massive online, point of sale and on pack promotional campaign.

We worked with restaurateurs El Pastor and their build team, on the creative interior for their newly opening restaurant in London’s famous Borough Market. Working with the Mexican aesthetic we created vintage looking hand painted signage as well as freehand and spray paint logos to create an authentic look and feel throughout this stunning location.

Clothing company and England Rugby Team sponsor Canterbury from Pentland Brands commissioned us to produce various hand-drawn and painted inspirational quotes for the background of the new kit’s promotional campaign photo-shoot.

We had the pleasure of being commissioned by London’s Camden Market to produce the new signage for The Stables Market.

We collaborated with influential sign-writer
Harry Fiber to design and produce a complete set of traditionally hand-painted signage. We also worked cabinet-maker Aldous Lamont who created the frames and surfaces for the signage from beautiful quality walnut and oak.

We were asked to come up with the concept for, and hand paint creative for international Brand and Packaging deign agency, Bulletproof’s New York office on Broadway. We captured the dynamic nature of the company and its ethos with a series of bold statement pieces throughout their beautiful, bright new office space.

We worked with world famous Ace Hotel to project manage and install bespoke, individually produced artworks into each of the hotel’s 260 rooms. We also produced all the hand-painted signage and wayfinding throughout the hotel and created large and small scale bespoke art pieces in the hallways and throughout the entire hotel.

To launch Sol Beer’s Local Heroes project, we worked with advertising agency BBH to produce a series of films that celebrate some of our RareKind collective of artists.
Four films were made featuring artists Matt Small, Beste Eve, Ben Slow and Ino sharing the story of their creative process.
RareKind founder David Samuel produced hand painted quotes and lettering that featured in each of the films.

Rarekind were asked by Relentless Energy Drink to produce an installation for their Soho store that captures ‘energy and movement’.
We collaborated with Jamie Julien Brown to create an installation using mirrored acrylic with gloss paint and el wire.
Check the video produced and directed by Lyle Lindgren.

We were invited to create artwork for the new Mintel’s Playhouse Yard Offices, EC1.
Working closely with architect Suzanne Brewer, we designed and created typography, signage and a series of portraits of leading pioneers in science, medicine and technology.
All work was hand painted and included typography work produced in 24ct Italian gold leaf.

Oreo were launching their new ‘Golden Oreo’ biscuit, and we produced a bespoke GIF from a 28 shot animation painted over 5 days on the side of a large building in West London, which was then used for a huge online campaign.

We worked with longstanding client Pentland Brands to produced hand painted pieces for the launch of Kangaroos.
Each painting was filmed to create a short time lapse films and the final images were used for a huge point of sale and marketing campaign.

Working alongside the ever so talented Stu Ross-Sheran, a CD at Pentland Brands we produced this large wall painting at their offices in Finchley, North London. Stu re-branded the company and we produced paintings inside and out along with some hand pulled screen prints which were drum scanned and used as texture and colour for business cards and letterheads etc. Amazing project.  

RareKind teamed up the Big Money Screen Gang and Sony Home Entertainment and produced this film for the Breaking Bad series 6 DVD launch.

Working with RareKind artists Aroe and AVK we produced a large-scale mural depicting a selection of scenes from the series. Alongside this we were also commissioned to write, storyboard and produce an accompanying promotional film.

Images from the painting were photographed, printed onto a banner used the read-o-graph of the Prince of Wales Cinema Leicester Square for the promotional screening.