RareKind x Fast & Furious
We worked alongside Earn Media on project for Universal Pictures latest Fast & Furious film,
RareKind curated and managed 6 artists with a mix of styles, graffiti, illustration and typography to produce bespoke artwork based on the film to push pre-order ticket sales.
Upon receipt of ordering of pre order tickets, the customer received a digital art package containing all the artwork, some markets produced printed versions.
The projects aim was to be innovative and smash engagement levels which was achieved in a big way having 52 markets take on the campaign over 37 languages. All territories took part using images online and some cinemas put on exhibitions in their foyers.
RareKind x Naked
An on-pack promotional campaign brought Naked and RareKind London together, when we were asked to produce a large-scale mural painting using spray paint showcasing the ‘juiciness’ of Naked!
The artwork we produced was then used in a massive online, point of sale and on pack promotional campaign.
RareKind x Relentless
Jamie Julien Brown and David Samuel were asked by Relentless Energy Drink to produce an installation in their Denmark St. Soho store window. Working within a creative framework to capture the essence of ‘energy and movement’, here’s what they came up with. Mirrored acrylic with gloss paint and el wire. Check the video produced and directed by Lyle Lindgren.
RareKind x Mintel
We had the pleasure of being a part of the design process for the new offices of Mintel in Playhouse Yard EC1.
We worked alongside the architect, Suzanne Brewer and build team, Advanced Workplace to select the best spaces to creative hand painted portraiture and typography that would run throughout the building.
RareKind artist, Ben Slow produced a series of portraits including those of leading pioneers in science, medicine and technology.
The typography was hand painted by the RareKind typography team, headed by Harry Fiber, including work produced in 24crt Italian gold leaf.
RareKind x Breaking Bad DVD Release
RareKind teamed up the Big Money Screen Gang and Sony Home Entertainment and produced this film for the Breaking Bad series 6 DVD launch.
Working with RareKind artists Aroe and AVK we produced a large-scale mural depicting a selection of scenes from the series. Alongside this we were also commissioned to write, storyboard and produce an accompanying promotional film.
Images from the painting were photographed, printed onto a banner used the read-o-graph of the Prince of Wales Cinema Leicester Square for the promotional screening.