RareKind x Iconic Offices
In late Summer ’17 we were asked by Joe McGinley and his team to come over to create artworks and way-finding though-out their new 6 story shared office building in St Stephens Sq. central Dublin.
We produced branding for the building named The Greenway along with branding for the Vandal Cafe situated on the ground floor.
Each floor in the building was given it’s own colour way which went though the floor appearing in the artworks. Hand painted way-finding flows though the whole building including the stairwells. We brought the full team as well as Pref who produced a piece in his unique style, 1 word forst floor, 2 words second, 3 words third etc. we also had Irish graffiti artist Omin to join us.
There are loads of images, you can click the grid top right to see images smaller.
RareKind x Fast & Furious
We worked alongside Earn Media on project for Universal Pictures latest Fast & Furious film,
RareKind curated and managed 6 artists with a mix of styles, graffiti, illustration and typography to produce bespoke artwork based on the film to push pre-order ticket sales.
Upon receipt of ordering of pre order tickets, the customer received a digital art package containing all the artwork, some markets produced printed versions.
The projects aim was to be innovative and smash engagement levels which was achieved in a big way having 52 markets take on the campaign over 37 languages. All territories took part using images online and some cinemas put on exhibitions in their foyers.