RareKind x Fast & Furious
We worked alongside Earn Media on project for Universal Pictures latest Fast & Furious film,
RareKind curated and managed 6 artists with a mix of styles, graffiti, illustration and typography to produce bespoke artwork based on the film to push pre-order ticket sales.
Upon receipt of ordering of pre order tickets, the customer received a digital art package containing all the artwork, some markets produced printed versions.
The projects aim was to be innovative and smash engagement levels which was achieved in a big way having 52 markets take on the campaign over 37 languages. All territories took part using images online and some cinemas put on exhibitions in their foyers.
RareKind x Traid
We were asked by the boutique second hand store TRAID to work alongside creative agency Useful and produce hand painted signs to highlight the global environmental impact of the fashion industry, in 13 of their stores in London. Painted on various surfaces in various sizes in each store as well as the windows the team also produced large wooden signs for behind the counters.
RareKind x Naked
An on-pack promotional campaign brought Naked and RareKind London together, when we were asked to produce a large-scale mural painting using spray paint showcasing the ‘juiciness’ of Naked!
The artwork we produced was then used in a massive online, point of sale and on pack promotional campaign.
RareKind x El Pastor
We worked with restaurateurs El Pastor and their build team, on the creative interior for their newly opening restaurant in London’s famous Borough Market. Working with the Mexican aesthetic we created vintage looking hand painted signage as well as freehand and spray paint logos to create an authentic look and feel throughout this stunning location.
RareKind x Camden Market
We had the pleasure of being commissioned by London’s Camden Market to produce the new signage for the outside of the Stables Market.
RareKind owner and artist David Samuel, and sign-writer extraordinaire Harry Fiber produced a complete set of traditionally hand-painted signage. We worked in conjunction with our cabinet-maker ‘Aldous Lamont’ who created the frames and surfaces for the signage from beautiful quality walnut and oak.
Check the interview with David Samuel on Camden Market’s website.
RareKind x Bulletproof NY
We were asked to come up with the concept for, and hand paint creative for international Brand and Packaging deign agency, Bulletproof’s New York office on Broadway. We captured the dynamic nature of the company and its ethos with a series of bold statement pieces throughout their beautiful, bright new office space.
RareKind x Ace Hotel
We had the great pleasure of working with the world famous Ace Hotel in Shoreditch during the final 5 months of the build and creative production. We were asked to project manage and install bespoke, individually produced artworks into each of the hotel’s 260 rooms. We also produced all the hand-painted signage throughout the hotel and created large and small scale bespoke art pieces in the hallways and throughout the entire hotel.
RareKind x Sol Beer
We worked alongside Creatives from world-class ad agency BBH to help them produce a series of films where we paired artists with Sol Beer’s ‘Local Heroes’ project. Ben Holman directed the films with the Blacksheep Studios. Four films were made in which we have artists – Matt Small – Beste Ever – Ben Slow – Ino, respectively, creating stunning portraits of the film’s subjects, as the narratives unfold. David Samuel produced the art worked quotes in hand painted lettering that incorporate into the film creative.
RareKind x Relentless
Jamie Julien Brown and David Samuel were asked by Relentless Energy Drink to produce an installation in their Denmark St. Soho store window. Working within a creative framework to capture the essence of ‘energy and movement’, here’s what they came up with. Mirrored acrylic with gloss paint and el wire. Check the video produced and directed by Lyle Lindgren.
RareKind x Mintel
We had the pleasure of being a part of the design process for the new offices of Mintel in Playhouse Yard EC1.
We worked alongside the architect, Suzanne Brewer and build team, Advanced Workplace to select the best spaces to creative hand painted portraiture and typography that would run throughout the building.
RareKind artist, Ben Slow produced a series of portraits including those of leading pioneers in science, medicine and technology.
The typography was hand painted by the RareKind typography team, headed by Harry Fiber, including work produced in 24crt Italian gold leaf.
RareKind x Breaking Bad DVD Release
RareKind teamed up the Big Money Screen Gang and Sony Home Entertainment and produced this film for the Breaking Bad series 6 DVD launch.
Working with RareKind artists Aroe and AVK we produced a large-scale mural depicting a selection of scenes from the series. Alongside this we were also commissioned to write, storyboard and produce an accompanying promotional film.
Images from the painting were photographed, printed onto a banner used the read-o-graph of the Prince of Wales Cinema Leicester Square for the promotional screening.